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How to best communicate nut free and other free from food claims on your e-commerce product detail pages

In the United States, 1 in 10 people has a food allergy, and another 1 (or more) has a food intolerance. That’s a total of 64 million people. Evidence suggests that these consumers are actively searching online for products that meet their dietary restrictions, but many brands seem to leave it to shoppers to figure out if a product is free from specific ingredients.

Our first Shelf Confidence report, written by e-commerce thought leader Chris Perry, explains how brands can go on the offense to prevent shopper confusion, improve conversion and protect consumers from poor and potentially life-threatening product experiences.

Download the report and learn best practices to more directly engage shoppers with these food allergies, intolerances and preferences by analyzing current examples from some of today’s top brands.

Download the report to learn more.

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