PDP Makeovers: Workshops to Improve Your Digital Shelf Confidence PDP Makeovers: Workshops to Improve Your Digital Shelf Confidence
Our PDP Makeover Workshops are exclusive virtual events designed to facilitate networking and knowledge-sharing between e-commerce experts from leading CPG brands. These intimate, invite-only sessions give senior leaders the unique opportunity to workshop their product detail pages with e-commerce content experts and a group of their peers from non-competing brands.
During each 90-minute session, OneSpace experts led by Chief Marketing Officer Amanda Wolff facilitate a group of no more than five participants in a highly interactive review and discussion of key product detail page elements such as image carousels, basic copy and enhanced content. Each participant is encouraged to come prepared with 1-2 of their own PDPs to analyze with the group. It’s a rare chance to receive actionable feedback from other authorities in your field.
Amanda WolffAmanda Wolff is Chief Marketing Officer at OneSpace, an Ascential company. With more than 25 years in marketing, sales and eCommerce, she helps brands win on the digital shelf. Amanda's workshops and e-books educate eCommerce teams on best practices for optimizing product content for SEO, conversion, and speed to market.